By The dairy industry in Karnataka is currently embroiled in a controversy involving two of the state’s leading dairy brands, Amul and Nandini. The issue has taken a political turn with reports of a toolkit allegedly being created by the Congress and Janata Dal (Secular) (JDS) to defame Amul and promote Nandini ahead of the Karnataka Assembly elections in 2023.
According to reports, the toolkit contains false information and misleading data about Amul’s products and marketing strategies. The controversy began when a social media campaign was launched to discredit Amul’s products and promote Nandini’s products. Amul denied the allegations and filed a complaint with the police against the unidentified individuals behind the campaign.
The Congress and JDS have denied any involvement in the campaign and accused the ruling Bharatiya Janata Party (BJP) of trying to defame them. Both parties have demanded an investigation into the matter and urged the Election Commission to take action against those behind the campaign.
The controversy has put the dairy industry in Karnataka in the spotlight, and consumers are concerned about the impact it could have on the brands involved. With the assembly elections approaching, the focus should be on important issues that affect the state, rather than negative campaigning and mudslinging.