By 2024 saw an interesting mix of sports, entertainment, and political engagement dominate the digital landscape of Pakistan. From cricket’s thrilling performances to global cinema and social media personalities, the search trends paint a vivid picture of the nation’s interests. Here’s a breakdown of the most searched topics on Google in Pakistan for 2024.
1. Asia Cup 2024: The Cricket Craze Continues
For the second consecutive year, cricket firmly held its place as the nation’s favorite pastime. The Asia Cup 2024 was the most searched event, with the Pakistan vs. India matches being the highlights. As the teams squared off in a battle of skills and national pride, Pakistanis eagerly followed the tournament’s progress, keeping up with live scores, match analysis, and player performances.
2. Barbie Movie: A Global Box-Office Sensation
Barbie, the live-action film starring Margot Robbie and Ryan Gosling, took over global conversations in 2024. In Pakistan, the film sparked debates on gender roles and empowerment, which resonated with the local audience. Its success at the box office and cultural impact ensured that Barbie remained a trending search topic throughout the year.
3. Political Trends: The Countdown to Election Day
As Pakistan gears up for national elections in 2025, searches related to political developments surged in 2024. Citizens searched for updates on political figures, upcoming campaigns, and party agendas. This interest reflected the nation’s heightened anticipation and preparation for the crucial elections.
4. Cricket Icons: Haris Rauf’s Meteoric Rise
Haris Rauf’s name became synonymous with Pakistan’s cricket success in 2024. With his fierce pace and standout performances, the fast bowler became one of the top search topics, with fans closely monitoring his career. Haris’ popularity grew as he became one of the top international bowlers, further cementing Pakistan’s status in global cricket.
5. Social Media Buzz: Hareem Shah’s Viral Moments
No stranger to controversy, Hareem Shah continued to dominate social media searches in 2024. Her bold statements, viral videos, and media presence ensured that her name stayed on the lips of millions. Hareem’s role in shaping the digital narrative in Pakistan made her a key search figure throughout the year.
6. Inflation Struggles: Financial Tips in High Demand
With Pakistan facing rising inflation, searches around budgeting, financial planning, and managing household expenses spiked. As the cost of living soared, many Pakistanis looked for solutions to cope with economic pressures, making financial advice one of the year’s most sought-after topics.
7. Social Media Shifts: Meta’s Threads Emerges
Meta’s Threads made waves as a new alternative to Twitter, capturing the curiosity of social media enthusiasts in Pakistan. As users explored its features and capabilities, Threads gained attention, making it one of the most popular search terms. This reflects a broader trend in Pakistan’s evolving relationship with social media platforms.
8. Bollywood Buzz: Tiger Shroff’s Ongoing Popularity
Tiger Shroff remained one of Bollywood’s most searched stars in Pakistan. His action films and dance performances kept him at the top of many fans’ minds. Bollywood’s continued influence in Pakistan ensures that stars like Tiger Shroff will remain prominent figures in search trends.
A Year of Change and Curiosity
The Google Year in Search report for Pakistan reveals how diverse the nation’s interests were in 2024. Whether it was through cricket, the influence of Hollywood, or the rising political engagement, Pakistan’s digital curiosity reflects a population eager to stay informed and connected to both global and local trends. Looking forward, these searches offer a snapshot of what is likely to shape the future of digital engagement in Pakistan.